Demi’s Diary

Welcome to Demi’s Diary the podcast where we get real, raw, and unfiltered about what it takes to build, grow and scale a business. Join me, Demi, your launching, marketing, and sales business mentor each week, where I’ll be dropping a new episode that will inspire, support, and educate you on your entrepreneurial journey. Tune in to peel back not only the pages of my diary but also some of your favorite CEOs and see what it really took to build the business you see now. From unpopular opinions to the stuff we don’t talk about enough online, you won’t want to miss out on these conversations. Love. Demi

Listen on:

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  • Amazon Music

Episodes

Wednesday Oct 25, 2023

Dear Diary,
Today we peel back the pages of Annette's diary and we are chatting all things taxes, miracles, and business. In this episode Annette shares her journey with us and how she got to where she is today being a wealth coach and tax strategist. We dive into all things, mistakes, set ups, and tips. This is an episode EVERY entrepreneur should tune into, save, and take notes.
Love, Demi.
 
What We Cover:
Meet Annette and how she became a wealth coach and tax strategist
Realizing the truth about being wealthy and then losing everything
Working at a 9-5 to test the waters and see if she could actually do it
Being open to start from zero to build up
Building her business while working 10+ hours a day at a full time job
How the pandemic pushed her to go full time into her business before she was ready
The chaos that happened that tested her faith and the miracle that happened
Realizing that most of the time it’s not that it’s out of alignment but it’s simply just that it’s getting hard
The power of leading your business through service
One of the biggest misconceptions about taxes that newer entrepreneurs have
What can happen when newer entrepreneurs don’t prepare with a finance team
Getting clear on why you want to make millions of dollars
Why you should separate business and personal finances from the beginning
The reality of what you have to do when trying to build a legacy business
How taxes is actually coded for us, the business owners
Ways to actually lower your taxes and ways to pay yourself
What conversations you need to have from the very beginning 
 
Connect with Annette: @_successwithannette | Website
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast

Monday Oct 23, 2023

Expand The Mastermind: Apply Here
 
Dear Diary,
Today, we are opening the pages of my diary. In this episode, I am sharing with you the 8 things I would tell my year one in business self. We chat all things business, mindset, money, and so much more. 
 
Love,
Demi
 
You Will Hear:
How my goals went from 6 figures a year to making that per month
What I wish I could tell my year one self about money and my mindset around it
Releasing the fear of making big investments
The reality of where your biggest breakthroughs will come from
Get over the ego and keep your business growing
Understanding and being okay with the fact that not everyone will understand it
What it took to build a million dollar company
Realizing that not everyone in this space acts with integrity behind the scenes
The power of getting vulnerable and leading with your heart on the sleeve
Stop focusing on the people who don’t like you and start enforcing your boundaries
Move before you’re ready and figure it out as you go
Remembering how big you moved when you first started
 
Expand The Mastermind: Apply Here
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast
 

Wednesday Oct 18, 2023

Dear Diary,
Today we peel back the pages of Allie's diary and we are chatting all things personal branding. In this episode Allie shares her journey with us and how she got to where she is today. We dive into all the things from increasing your presence, your potency and your profitability in your business to of course the art of building an unforgettable brand.
Love, Demi.
 
What We Cover:
Meet Allie and how she became a brand strategist and energetic embodiment coach
Realizing the truth behind the 9-5 job security
The power of becoming your own security and creating your own reality
Why you should stop waiting until everything is perfect to launch
Detaching from what you think you need to do and allowing evolution to happen
How her children helped her become the business owner she is now
Understanding what it means that your brand is the expression of your souls purpose
Using your human design to build your brand and the benefits of it
The personal development that comes with starting your own business 
Redefining what it looks like to run your own business
Figuring out what feels authentic and trusting yourself in every single investment 
Why personal branding is so crucial and how to set it up
Questions to ask yourself as you build your personal brand
Getting clear on your motivator and what’s going to drive you
Allie’s views and beliefs around money and her motivator
The concept of collaborating with your clients vs do everything I say
Learning to make decisions from a trusting place and how it elevates your business 
 
Connect with Allie: @allietymo | Website
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast

Monday Oct 16, 2023

Expand The Mastermind: Apply Here
 
Dear Diary,
Today, we are opening the pages of my diary. In this episode, I'm sharing with you and getting loud about how I mentor, how I support my clients, why my business has been solid and scalable through the years, and why clients keep coming back. I also share the importance of researching before hiring and so much more. This episode is for you, if you're looking for a mentor but maybe aren't sure where to start. 
 
Love,
Demi
 
You Will Hear:
Splurging on nice hotels and treating my parents
Remembering to appreciate the little changes in lifestyle
Why 9 out of 10 clients always come back to me 
What you actually get when you hire me as a mentor 
A common issue we see in the coaching industry and how I do it differently 
The importance of customize support in my business and why I don’t sell people into programs that are not for them
What my mentorship and business is backed up by
The type of businesses I support and what it takes to be a good business coach
Why I prioritize mastery before teaching
Brining awareness to who you are hiring to support you
Why I’m getting louder about calling these things out and about how I mentor
Why my business has been so scalable and sold for the past few years
My priorities when it comes to how I build my programs and curriculum
 
 
Expand The Mastermind: Apply Here
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast
 

Wednesday Oct 11, 2023

Dear Diary,
Today we peel back the pages of Tanessa's diary and we are chatting all things health and energy in business. Tanessa shares with us three strategies for building resilience in your business. We are really going to be going into how you can double your energy and double your focus online and unlock the power of your brain. Enjoy.
Love, Demi.
 
What We Cover:
Meet Tanessa and how she supports entrepreneurs 
What it’s like being in business for almost 10 years in the health industry
The next pivot in her business and for her family
How neglecting your health and energy is actually affecting your business growth
Navigating brain fog and showing up high energy
Shifting out of the belief that the more you do the worthier you are
Remembering to enjoy the journey of entrepreneurship
Realizing what is actually possible if you double your energy
How Tanessa tracks her clients energy ROI and prioritizes what actually works for them
Taking her clients from operating at a 50% brain capacity to a 90%
Breaking old habits and building new “uncomfortable” habits
How to start building self integrity 
What happens when you get bad quality sleep and the reality of sleep
Strategies to become unshakeable in your business
Learning to function with stress
 
Connect with Jocelyn: @tanessashears | Everything You Need
 
12 Ways to Biohack Your Energy: Download Free Playbook 
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast

Monday Oct 09, 2023

Expand The Mastermind: Apply Here
 
Dear Diary,
Today, we are opening the pages of my diary and talking about this narrative around hustle, ease, and flow. In this episode I will share how toxic and damaging the mindset of "hustle is bad" is to new entrepreneurs, why you may not be reaching your goals, and just inviting you into this conversation in hopes that it serves you into taking action while finding that balance. 
Love,
Demi
 
You Will Hear:
Your permission slip to hustle 
The negative effect the ease and flow messaging has for new entrepreneurs 
Why it would be easy for me to paint this narrative around work less but I choose not to
Finding the balance in your boundaries and prioritizing your clients 
What it actually took for me to get to where I am in my business
The importance of bringing transparency to what creates our success
Why you need to put in the work before you get the ease and flow
What my life and relationship looks like and understanding my privilege
 
 
Expand The Mastermind: Apply Here
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast
 

Wednesday Oct 04, 2023

Dear Diary,
Today we peel back the pages of Jocelyn's diary and we are chatting all things money. Jocelyn shares with us her journey into becoming an intuitive business coach, how she works with energy, and what that even looks like. In this episode we dive into the energetics behind a successful and sustainable business and Jocelyn shares with us some tips and tools that she uses with her clients. Enjoy.
Love, Demi.
 
What We Cover:
Meet Jocelyn and how she got to where she is right now
What it actually takes to make your business successful and build a multi-million dollar business
The power of getting uncomfortable in your business 
Navigating the moments that don’t fully feel good
Why being a coach isn’t actually easy money and the reality of the industry
What made Jocelyn want to help people
The spiritual awakening that changed her life and realizing she controls her life
Navigating the backlash that comes from starting your business
Keeping your plans to yourself before you build it up
Realizing the amount of money that is out there for those who go all in
The conditioning of having to get approval from your partner to make investments in your business and life
Why there’s so much debate around how women show up online 
Realizing that just because you know how to make money doesn’t mean you’re good at teaching it
Why some coaches share their money wins and why some don’t
Navigating the duality of when your clients are having their best and lowest months at the same time
Getting cocky with your results and slowing your momentum 
What it means to build a legacy business and what an actual 6-7 figure business looks like
The power of sustainability over fast growth
When Jocelyn decided to create a Membership 
Why not every single business is the same and why every business plan should be curated
 
Connect with Jocelyn: @jocelyn.kelly.reid | Everything You Need
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast

Monday Oct 02, 2023

Expand The Mastermind: Apply Here
 
Dear Diary,
Today, we are opening the pages of my diary and reflecting back on different masterminds I've been a part of and how I run my mastermind now. In this episode you will hear some reasons masterminds are crucial and it's not the typical reasons you may see online. I share with you what my first mastermind was like, how it shaped me, and why I love how I run my own mastermind. We talk about who it's for and basically just get into all the details you may be wondering about. 
Love,
Demi
 
You Will Hear:
What is a mastermind in my world and who it’s for
How my mastermind is ran and what I love about it
Lessons I’ve learned from being in different masterminds
Some fears that came up during my first mastermind experience
The importance of having conversations from all different perspectives 
How not being in these containers can hurt your clients
Why it’s important to be able to talk things out with a mentor or in a container vs brining your emotions to your content
Learning to lean into the discomfort and the power of being vulnerable 
Why masterminds are expansive for you and your business
 
Expand The Mastermind: Apply Here
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast

Wednesday Sep 27, 2023

Dear Diary,
Today we peel back the pages of Val's diary and we are chatting all things brand voice. Val breaks down how to identify your brand voice, the 5 types of stories to help you build a relatable brand, what makes you audience buy, and how to story tell through your content. This is an episode you won't want to miss.
Love, Demi.
 
What We Cover:
Meet Val and her journey into becoming a website copywriter and brand storyteller
The moment she fell in love with storytelling
How she started being a food blogger and what it was like
Why she pivoted and the lessons she learned
What is a brand voice
Finding your brand voice and how to define it
The importance of going back to the basics and stating your values
How to stay consistent with your brand voice and how to build your brand recognition 
What is voice of the customer research and why it’s so important
What makes your audience feel empowered and ready to purchase from you
The power of being super specific in your copy
The 5 types of stories that help create a relatable brand
 
Connect with Val: @valcasolawrites | Website
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast

Monday Sep 25, 2023

Expand The Mastermind: Apply Here
 
Dear Diary,
Today, we are opening the pages of my diary. In this episode, I am taking you behind the scenes of my client's $46,000 launch of her brand new program and how with this launch she was able to cut Her weekly call time in half.
Love,
Demi
 
You Will Hear:
The reality of what this container looked like
Putting in the work thats called her from 10k to 50k months
Her journey right before she came into the mastermind and why she was perfect for it
Inconsistently hitting 10k months and what was the shift that we mainly worked on
Things we looked at on our initial onboarding call and what we immediately changed in her business
Creating hr signature method and program
What sets up a business for scalability
How we set up her funnels, built authority, and really set her business up
The importance of making people feel so secure in their decision to say yes
Setting up your business for scalability
The transformation she had during our 9 month container
What joining the mastermind can do for you
 
Expand The Mastermind: Apply Here
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast

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