Wednesday Sep 27, 2023

The 5 Types of Stories to Help You Build a Relatable Brand That Sells with Val Casola

Dear Diary,

Today we peel back the pages of Val's diary and we are chatting all things brand voice. Val breaks down how to identify your brand voice, the 5 types of stories to help you build a relatable brand, what makes you audience buy, and how to story tell through your content. This is an episode you won't want to miss.

Love, Demi.


What We Cover:

  • Meet Val and her journey into becoming a website copywriter and brand storyteller
  • The moment she fell in love with storytelling
  • How she started being a food blogger and what it was like
  • Why she pivoted and the lessons she learned
  • What is a brand voice
  • Finding your brand voice and how to define it
  • The importance of going back to the basics and stating your values
  • How to stay consistent with your brand voice and how to build your brand recognition 
  • What is voice of the customer research and why it’s so important
  • What makes your audience feel empowered and ready to purchase from you
  • The power of being super specific in your copy
  • The 5 types of stories that help create a relatable brand


Connect with Val: @valcasolawritesWebsite


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Let's Connect:
Youtube | @yourbizcoachdemi | @demisdiarythepodcast

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