Demi’s Diary
Welcome to Demi’s Diary the podcast where we get real, raw, and unfiltered about what it takes to build, grow and scale a business. Join me, Demi, your launching, marketing, and sales business mentor each week, where I’ll be dropping a new episode that will inspire, support, and educate you on your entrepreneurial journey. Tune in to peel back not only the pages of my diary but also some of your favorite CEOs and see what it really took to build the business you see now. From unpopular opinions to the stuff we don’t talk about enough online, you won’t want to miss out on these conversations. Love. Demi
Episodes
Wednesday May 22, 2024
Wednesday May 22, 2024
Dear Diary,
Today we peel back the pages of Kaina's diary and dive into all things business, mindset, and sales. In this episode we chat about what is a signature program, how to create it, and finding your own methodology. Kaina share's with us tips on how to get clear on the transformation you provide and how to attract "high caliber clients". This is an episode all entrepreneurs need to listen in on and take notes.
Love, Demi.
What We Cover:
Meet Kaina and how she got to where she is now
Navigating being a coach at 19 or 20
What being a premium coach actually looks like
The importance of surrounding yourself with people who get it
Stop making it about the external stuff and focus on your desires
Starting before you’re ready and detaching from the external circumstances
What is a signature offer and creating your own unique method
Getting clear on your messaging and how to attract people that will get results
What to consider as you’re building your signature offer and finding your own methodology
The fastest way to self sabotage your own client journey offer suite
Why you should focus on the transformation
What does high caliber clients actually mean
Why you need to raise your client standards
The mindset and energetic work that comes with running a successful business
Connect with Kaina: @sunykai | Website
Ready to scale your business?
Click Here to Work with Demi
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast
Monday May 20, 2024
Monday May 20, 2024
Dear Diary,
Today, we are opening the pages of my diary. In this episode we are having a little chat that you need to hear if you're wanting to scale a sustainable business but feel stuck and capped. You will learn that it's not about visibility it's just a matter of refinement, what it takes, and how to actually do this. Enjoy.
Love,
Demi
You Will Hear:
How refinement can totally shift your business
What will actually help you scale a sustainable business
Why getting to your first six figures is the hardest and what to expect after
Realizing that visibility isn’t the issue and what you should actually be focused on
The reality of going viral and why I spent a dime on advertising
How I capped myself in 2021 and how I refined it to scale
Understanding what actually took my business from $30-50k months to over a million dollars two years in a roll
Why I focus so much on sustainability, repeatability, and scalability
What refinement takes and how to actually do it
Building an actually company and not just an instagram business
The energy behind money at different levels of success
Becoming the person people want o be led by
Expand The Mastermind: Apply Here
The Strategy Subscription: Join The Membership Now
Ready to scale your business?
Click Here to Work with Demi
Wednesday May 15, 2024
Wednesday May 15, 2024
Dear Diary,
Today we peel back the pages of Sally's diary and we are chatting all things marketing. In this episode, we dive into buyer behavior, sales psychology, email marketing, why single niche approach is outdated and overall the new era of marketing. Sally shares with us her insight and we jam on how so many coaches are leaving money on the table. This is an episode you don't want to miss.
Love, Demi.
What We Cover:
Meet Sally and how she got to where she is
The moment she realized there was more than just one way to be an entrepreneur
Using customer psychology to sell and market
Understanding the different buying behaviors and identifying them in your audience
Why targeting one single niche is dead
What this new era of mentorship looks like
Understanding how to build your offer suite to support clients of all levels
How to choose a mentor for the long run
The importance of building a business that allows you to take breaks
What causes people to plateau in business and simple automations to shift that
The importance of nurturing your audience consistently
Connect with Sally: @sallyogee
The Strategy Subscription: Join The Membership Now
Ready to scale your business?
Click Here to Work with Demi
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast
Monday May 13, 2024
Monday May 13, 2024
Dm me 200k Podcast
Dear Diary,
Today we peel back the pages of my diary as we talk all about how many opportunities are being left on the table to increase your cash days in business. In this episode I share with you what we did in order for my client to have the biggest cash day in business without creating a new offer or launch. I give you the strategies and steps you can take right now for an instant cash injection.
Love, Demi.
What We Cover:
Recognizing that there is so many opportunities to make money right in front of you
What we did for my client to have her highest cash day in business without creating a new offer
How are you overcomplicating your cash injections
Why my clients actually get results
Mentorship should be an investment not an expense
Ready to scale your business?
Click Here to Work with Demi
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast
Wednesday May 08, 2024
Wednesday May 08, 2024
Dear Diary,
Today we peel back the pages of Katy's diary and we are chatting all things sales, energetics, and build a soulful business. In this episode Katy shares with us the power of change, how to look at sales strategy differently, the power that comes with combining the woo with the work, and so much more. This is an episode for every entrepreneur that might be feeling stuck, wanting to become unrealistically wealthy and fully free in their business.
Love, Demi.
What We Cover:
Meet Katy and how she became a business and energetic mentor
The moment she realized that strategy wasn’t just enough and she needed the energetics behind it
The reality around creating sustainable results and why copying someones strategy isn’t always the way
Ways to use sales scripts and the power of making it your own
Getting clear on what you offer and why someone should work with you
The 3 parts to mastering the art of selling yourself
Realizing the issue is not that you have a sales problem but something else
Creating a sellable offer and making all the pieces work together
What is circumstantial power and how to show up excitedly even when sales aren’t coming in
Why most peoples businesses fail
The power of holding out a little longer when things don’t feel like they’re working out
How ego could be blocking you from standing in your power
Ways that Katy navigates when her clients are resisting changes and some common factors
Getting really in alignment with what feels good for you to do in sales and the strategy behind it
Realizing you get to flow with your sales strategy and don’t have to be so strict about it
The journey to get to the point of only working 20 hours a week
How she got super clear on what her vision for her business was and how she created it for herself
Getting out of survival energy and into playing to win
Connect with Katy: @thekatystuart | all the links you need
The Strategy Subscription: Join The Membership Now
Ready to scale your business?
Click Here to Work with Demi
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast
Monday May 06, 2024
Monday May 06, 2024
Dm me 200k Podcast
Dear Diary,
Today we peel back the pages of my diary. In this episode we are talking all about selling multiple offers in your business. I share with you the benefits, the how to, and why you should in fact be doing this. Without this strategy I wouldn't have reached the multiple 6 figure months and I want these results for you too, so, listen in and take notes.
Love, Demi.
What We Cover:
The benefits of selling multiple offers
The 8 offers we sold in March to generate multiple 6 figures
Why you need to get clear on your messaging and client journey
How to sell multiple offers at the same time
Understanding that you don’t need a massive audience to make massive sales
Why it’s important to build a hot audience through confidence and direct messaging
Learning how to sell multiple offers
Ready to scale your business?
Click Here to Work with Demi
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast
Wednesday May 01, 2024
Wednesday May 01, 2024
Dear Diary,
Today we are peeling back the pages of Wendy's diary. In this episode we are talking all about marketing, how to stand out, and what it takes to market your business. Wendy shares with us her journey and gives us actionable tips on how to standout online through our marketing and storytelling.
Love,
Demi
What You'll Hear:
Meet Wendy Ramirez and what led her to marketing
Navigating the uncertainty and the limiting belief stories that comes with entrepreneurship
Challenges that come with supporting clients all over the globe
The importance of setting realistic containers
Why we should be open to feedback as business owners
How investing in your clients can massively shift their results
What cultural differences have come up as she supports her clients and how she meets them where they’re at
Why we focus so much on strategy and taking action
What she learned during the pandemic that she applied into her business
Key strategies she uses with her clients so they become irresistible to their audience
The benefits of brining YOU into your marketing and how to incorporate it
What marketing has become now a days and what it’s evolving into
Why you must stay open to the evolution of marketing
How to stay relevant in your online marketing
Getting curious as to why you create programs and what you’re wanting to create
Connect with Wendy:
@lovinglybold| Website
Ready to scale your business?
Click Here to Work with Demi
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast
Monday Apr 29, 2024
Monday Apr 29, 2024
Dm me MASTERCLASS on Instagram to get the 7 content Secrets that helped me make 4.5 million free class
Dear Diary,
Today we peel back the pages of my diary. We're taking some inspiration from Taylor newest album The Tortured Poets Department and I have one question, is your audience "Down Bad" for your offers? In this episode we are diving into what makes your audience become obsessed with you and buy everything you put out, sometimes before it's even out.
Love, Demi.
What We Cover:
Why I think Taylor Swift was able to build such a massive audience and business
How to create an audience that’s “down bad” for you and your offers
Where sales actually come from
How to build trust with your community through your content
What actually happens when you shift how you storytellers through your content and messaging
How showing up confidently in your offers will change the game for you
Ready to scale your business?
Click Here to Work with Demi
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast
Wednesday Apr 24, 2024
Wednesday Apr 24, 2024
Dear Diary,
Today we are peeling back the pages of Jenny's diary. In this episode we are talking all about copywriting and conversion. Today, Jenny shares with us the power of email marketing and the kind of copy to use that will convert sales. She shares with us some tips and tools she uses with her clients and even gives us a template on how to write your emails so your clients feel ready to buy. This is a great conversation you do not want to miss.
Love,
Demi
What You'll Hear:
Meet Jenny and how she became a conversion copywriter for coaches
Going back to operating with the courage of a beginner
The power of email marketing and how to utilize it to double your sales
The reality of what your email list thinks of you
What actually turns clicks into sales
Building a sales page that converts
Why you should do in-debt market research and how to do it
How to get back into emailing your list after you haven’t emailed them in a while
4 questions to answer in you emails that will convert
Connect with Jenny:
@jennyrothcopywriting| Work with Jenny
Ready to scale your business?
Click Here to Work with Demi
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast
Monday Apr 22, 2024
Monday Apr 22, 2024
Dear Diary,
Today we peel back the pages of my diary. In this episode, I am breaking down the 3 types of revenue you need to focus on in order to achieve sustainable high cash months. You will hear specific examples of how I do this in my business and ways that you can incorporate them into yours.
Love, Demi.
What We Cover:
What helps me sustain consistent 5 and 6 figure cash months
The importance of having reoccurring revenue
What is active selling and how to do it
Why I focus on building my audience daily
What you can do to build your audience and get visible
Creating passive and automated income
The power of low ticket starter offers
How these types of offers allowed me to step away for a month and still make almost 100k in revenue
Why payment plans work and when you should have them
How to protect yourself from failed payments
Ready to scale your business?
Click Here to Work with Demi
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast