Demi’s Diary

Welcome to Demi’s Diary the podcast where we get real, raw, and unfiltered about what it takes to build, grow and scale a business. Join me, Demi, your launching, marketing, and sales business mentor each week, where I’ll be dropping a new episode that will inspire, support, and educate you on your entrepreneurial journey. Tune in to peel back not only the pages of my diary but also some of your favorite CEOs and see what it really took to build the business you see now. From unpopular opinions to the stuff we don’t talk about enough online, you won’t want to miss out on these conversations. Love. Demi

Listen on:

  • Podbean App
  • Spotify
  • Amazon Music

Episodes

Wednesday Aug 16, 2023

Dear Diary,
Today we peel back the pages of Lauriel's diary. In this episode, we talk all about taking risks, taking action, and what it takes to be a successful entrepreneur. Lauriel shares with us her journey into the online space, how she built a 6 figure business and what she did to cultivate a massive community online. 
Love, Demi.
 
What We Cover:
A new chapter for Lauriel and what’s going on
Who is Lauriel and what she does
What caused her to pivot into the online space
Navigating through the mindset blocks of feeling like you “can’t” start a business
Why you must fall in love with the journey and not just the end results
Some characteristics you need to have to be a successful entrepreneurs
The importance of building a personal brand and a community that speaks your personal voice
How Lauriel grew her community on tiktok to over 300k in 2 months
Reflecting on the lessons learned while building a 6 figure business
Why you shouldn’t be afraid to start from ground zero
 
Connect with Lauriel:@laurielarkeah
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast

Monday Aug 14, 2023

Dear Diary,
Today, I am peeling back the pages of my diary and we are diving into my bread and butter, the thing I am the most passionate about, and that is launch strategies. In this episode I am sharing with you 7 easy steps that you can apply NOW to set yourself up for a sold out launch. Listen in, take notes, and go sell out your programs. 
Love, Demi.
 
What We Cover:
Why launch strategy is my favorite thing to talk about and teach my clients
The power of building a successful launch 
Common misconceptions of a launch strategy
Why you actually need a strategy to have a sold out launch
The importance of market research
When to use an opt-in and getting clear on the type of launch strategy 
What are KPI’s and how to track
Getting extremely clear on who you’re selling to and the messaging
How to figure out your pricing 
Understanding your role during the launch
The type of support you need during your launch
 
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast

Wednesday Aug 09, 2023

Dear Diary,
Today, I am peeling back the pages of Cynthia's diary and we are diving into all things purpose let businesses. In this episode we're gonna learn all about Cynthia's journey and she shares some tips on how to really find your purpose as an entrepreneur, how to build a business that really combines your passions, and then how to embrace being a multi-passionate entrepreneur. 
Love, Demi.
 
What We Cover:
Meet Cynthia and how she became a sole purpose career and business coach
The reality of being multifaceted and having multiple passions 
Why you shouldn’t discredit your past experiences
Getting clear on what you actually want to do vs what you’re good at
Why most business actually don’t make it
How to connect with and find what you’re actually passionate about
Getting comfortable with the idea that things will change and shift
A different look at what pivoting gets to look like
What to look at when you’re deciding to invest into mentors and coaches
Tips on finding a routine to fit all your passions
How Cynthia worked on her business while she was working in corporate 
 
Connect with Cynthia:
@cynthiaorduna.co | Website
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast

Monday Aug 07, 2023

Dear Diary,
Today, I am peeling back the pages of my diary and we are talking all about thirst traps... marketing thirst traps that is. In this episode I share with you the real behind the scenes of those "I made x amount in 24 hours" post and what it actually takes to get to that point. This is an episode that every entrepreneur needs to hear. 
Love, Demi.
 
What We Cover:
Don’t get fooled by the thirst trap marketing on social media
How I’m NOW able to easily make $5000 from two instagram stories
What I’ve spent years evolving, bettering, and building
The reality of what it took to get to the point where sales come easily
Why audience certainty should be your top priority
Stop comparing yourself to other peoples results
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast

Wednesday Aug 02, 2023

Dear Diary,
Today, I am peeling back the pages of Emily's diary and we are diving into all things pivoting, building, and balance. In this episode, Emily shares her journey with us and the power that comes with being unattached to numbers and really pivoting when it feels like it's time to. We talk about strategy, what causes burnout, and the importance of leading with service. 
Love, Demi.
 
What We Cover:
Meet Emily Bostin
How one podcast episode changed her life and led her to an almost million dollar business
The importance of leading with service and wanting to help people
How being herself helped her exponentially grow her social media
How she navigated through all her pivots
The reality of how strategy works and the importance of brining the internal work
What happens when you’re actually in full alignment with your business
Why we don’t feel burnt out from our business
How to actually access the creative flow
The truth of what high income months feel like
Investing into your self-development and long term membership
What it’s like to run a business through both the feminine and masculine energy
The power that comes with trusting in yourself and your business
 
Connect with Emily:
@emilylaboheme | @endocrinenutritionist
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast

Monday Jul 31, 2023

Dear Diary,
Today, I am peeling back the pages of my diary and talking to you all about investing in yourself. In this episode, we are diving into the importance of betting on YOU and how to shift into feeling safe about your investments. 
Love, Demi.
 
What We Cover:
The feelings that came with investing $56k in full to my mentor
What happens energetically when you invest in yourself
The real reason I choose to invest in myself
Seeing your investment as a bet on yourself
Finding your next edge and learning to trust yourself
How learning to trust myself helped me scale so quickly
Allowing yourself to play the illogical game
The reality of deciding to change the course of your life
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast

Wednesday Jul 26, 2023

Dear Diary,
Today we peel back the pages of Lacey's diary. In this episode, you will get an inside look as to what transitioning really looks like, the new era of marketing, and what it takes to become a great leader. Lacey shares her journey with us and gives you actionable tips on what you can do to become a better leader and marketer. 
 
Love, Demi.
 
What We Cover:
Meet Lacey and how she got started in the online space at 14
Shifting the standards in the industry to bring the feminine and the masculine
How the consulting industry is changing and what to expect in 2023
The importance of phenomenal client service and creating a culture of excellence
3 things to make sure you bring to you business in 2023
How to build your community and what to search for in these spaces
Where marketing is going and how to be a better marketer
Learning to scale your business as a CEO vs a soloprenuer 
What you should be looking for when joining a container or hiring a mentor
The shift Lacey is going through and why she’s stepping into teaching about leadership
How motherhood pushed Lacey into being a better leader
The biggest thing to know about being a great leader 
Learning how to speak up and when to be silent
 
Connect with Lacey:
@laceymadison_ | Website
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast

Monday Jul 24, 2023

The Strategy Subscription: Join The Membership Now
 
Dear Diary,
Today we peel back the pages of my diary. In this episode, we're talking about a topic that is heavy on my heart as of lately, people leaving their business and the industry as a whole. In this episode, I share with you some reasons I believe cause people to leave their businesses, what you can do to prevent burnout, and some important things to remember as you build success.
Love, Demi.
 
What We Cover:
How it makes me feel when people leave their business
The importance of redefining what success looks like
What I wish someone would’ve told me early on
Why people reach burnout and shut down their business 
Stop making it about the money
Why sustainability is so crucial
The truth of what comes with restructuring 
Understanding the responsibility that comes with being a coach
Doing what you want vs copying others journey
Surrounding yourself with the right messages
My desire for you
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast

Wednesday Jul 19, 2023

The Strategy Subscription: Join The Membership Now
 
Dear Diary,
Today we peel back the pages of Caroline's diary. In this episode, we talk all about the importance of building a loyal e-mail list and having consecutive 5 figure months with a tiny audience. Caroline shares her journey with us and gives tips on how to nurture your audience.
 
Love, Demi.
 
What We Cover:
Meet Caroline and how she became a business coach for health coaches
The reality of what happens when you shift from a brick and mortar into an online business
Navigating a full time job while building your business
Learning how to hear “No” and not taking it personally
What Caroline did when her instagram account with over 11k followers got deleted
How she makes consecutive $30k months with a small instagram account 
The importance of learning how to monetize your audience
Shifting the belief that you need a massive social media presence
The process of creating an email list that converts
Why it’s so important to nurture your e-mail list
The 3 reasons you should be focusing on your e-mail list
Outsourcing the stuff you don’t enjoy or know how to do
What it actually takes to hit big months and scal
 
Connect with Caroline:
@itscoachcaroline | Website
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast

Monday Jul 17, 2023

The Strategy Subscription: Join The Membership Now
 
Dear Diary,
Today, we are opening the pages of my diary and diving into a little bit of some tough love. In this episode I am sharing with you the importance of holding your standards in your business and how it's actually beneficial for not just you but also for your clients. Listen to this if you're feeling burnout or like your business is not what you want it to be. 
Love,
Demi
 
You Will Hear:
Why you may be attracting unaligned clients
The importance of setting strong standards 
Questions to ask yourself instead of blaming other people
Why I don’t bend over backwards for people to join my programs
Navigating the fear that comes up when you’re holding up those standards
What actually happens when you hold your audience to a higher standard
Taking responsibility for the outcome that happens when I’ve lowered my standards
Why I love holding my standards
The reality of how a business is ran
 
The Strategy Subscription: Join The Membership Now
 
Ready to scale your business?
Click Here to Work with Demi
 
Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast
 

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