Wednesday Jun 04, 2025

Unlocking PR Success: Building and Leveraging a Personal Brand with Katrina Owens

Welcome back to Strategies of a Savage CEO. In this episode, we dive into the world of public relations with Katrina, a PR expert for personal brands, who helps business owners create fame and authority through effective PR strategies. Katrina discusses what it takes to build a press-worthy brand, how to pitch for PR opportunities, and the critical role of leveraging these opportunities to grow brand authority. She shares her journey from a corporate career in marketing and PR to running her own agency, emphasizing the importance of focus, differentiation, and memorable taglines in personal branding. The episode also addresses common PR misconceptions, the importance of grassroots relationship-building, and practical steps listeners can take to start enhancing their visibility and personal brand immediately. Katrina sheds light on why delayed gratification in PR pays off and why certain pay-to-play opportunities may not be worth the investment. Tune in to uncover actionable insights and strategies to elevate your personal brand.

The Breakdown:

01:28 Meet Katrina: PR Expert for Personal Brands

04:14 Understanding PR: Common Misconceptions

07:55 Building a Press-Worthy Personal Brand

15:59 Getting Started with PR: Practical Tips

23:00 Balancing Standards and Action

23:30 Ego and Long-Term Success

24:29 Common Mistakes in Gaining Media Attention

26:33 Building a Personal Brand

28:21 The Importance of Community and Collaboration

31:19 Evaluating PR Opportunities

36:06 Taking Immediate Action for PR Success